I believe television and the internet are merging into a combined medium. I also believe social media will play a huge role and be a driving force in the combination of these mediums. I expect this will lead to some drastic changes in the way we market ourselves and our products. That's why whether I'm creating spots promoting a facebook contest or a mobile app, or developing strategy for growing a bigger and more active audience online, I always make it a point to keep up with the latest trends and advances in web, mobile, and social media markets.